Marketing? This department has singlehandedly made brands all over the world successful because of propaganda strategy and good execution. It is one of the most important parts of the development process of a brand, company or name, and marketing has various divergences that relate to how you want people to know your product exists.
Digital Marketing is all
about getting the biggest amounts of clicks, would say an amateur in the
marketing industry. A veteran, however, knows that clicks do not equal actual
customers, and that the most valuable asset of a marketing genius is keeping
people interested. That, nowadays, is the real magic bullet.
According to the
influential marketing specialist Amanda Evans, ad channels like Google Ads and
Bing Ads will not generate the real potential of a brand without a proper
development of the product’s image first.
Amanda Evans is an expert
that has analyzed hundreds of advertisements and made structures that help
professionals get the best out of their ads. She concludes that it is important
to not only stress the channel where the ads will have an effect but what
happens after someone clicks your ad. Where does it redirect the user? Is it a
polished homepage? Is it polished enough? These kinds of investments at the
beginning of an advertisement routine will pay out with a lot of profit in the
long run if made right.
The return on the amount of capital that you spent in an advertisement, be it digital ads, television or any type of media. It is paramount that you are getting what you paid for, but that does not mean that you should be afraid of getting into the critical zone, because high risk comes with a lot of potential.
Amanda Evans states that
many of her clints are afraid of investing in expensive ads or strategies
because the return that comes from propaganda is yet too subjective to them.
However, it has proven to be true that advertisement is not the key to the
success, but it opens the door from where users will get to know the product
that you are presenting.
In the beginning,
cost-per-click charts might be low, and it is normal, as most beginning
companies start small. The return from the advertisement is long-term, and
investing smart is the biggest achievement of some of the most successful
brands in the world. Think about the top brands that the whole world is
acquainted with, and think about what they do right in their advertisements.
Not always will the
campaigns you promote become commercial successes. In fact, most will not be,
but they have a virtual, hard to evaluate asset that is the “get to know” factor
where users are more acquainted with the product that you are advertising.
Right from the first campaign, the charts will raise if you keep a quality
check.
In Digital Marketing, be it Youtube ads, Google Ads, Facebook ads, any method you choose has the potential to grow your brand a lot more than you would expect, even if the chances are small. However, just the sole opportunity of having more than %500 increase in the views of your homepage from a week of advertising the right way is enough to take the risk whenever you have the budget to.
The key to making this
type of experience happen as often as possible is to focus on having a great
and intuitive first-look experience for those who end up clicking your ad. The
first half of the introduction was successful, but you have to take it from
here and present a phenomenal and unique experience for the newcomers. This, in
marketing, is how you get customers.
